Man City fan cam but with a difference

I posted here, here and here about different brands using fan cams. U2 was the first I came across to do it.

A fan cam is where a 360 degree photo of the crowd at a gig or match is taken. People who were there can then tag themselves and share this with friends on facebook, twitter or by email.

So when I came across the Man City fan cam, I didn't think it would be anything new. But they've taken the original idea and built on it.

As well as being able to tag yourself in the photo, you are also asked to find the four Man City players hidden in the crowd. If you find and click on them, a short video plays. The player tells you how to enter a draw to win his signed jersey.

The thing I have found with all fan cams I have come across is they're only really relevant to the people in the photo. With the Man City fan cam, the 'Win a jersey' competition is a very good way of opening this to all Man City fans. It's also a great way of getting extra email addresses.

Another new element Man City introduced is they used the Etihad Stadium itself. They put a video on the giant screen. When you click on it to watch, it's a behind the scenes video of players and fans saying why you should get behind the team and join the supporters club.

Overall it's good to see a brand take an original idea and build on it to make it better. For me the clever bit was introducing the competition. This means people are not excluded if they're not in the photo and for Man City, it helps them capture a lot more email addresses.