Find and tag yourself at Tinie Tempah at The O2

Tinie Tempah is giving fans who were at his recent gig at The O2 in London the chance to find and tag themselves.

Called "Tinie Tempah Class Photo", fans who were there on the 4th November can find themselves in the 360 degree photo taken on the night, tag themselves and their friends and then share this on facebook and twitter.

Shared experiences is something I have seen brands do more of this year.

With Tinie Tempah it helps continue the experience when the gig is over. It also gives fans the tools they need to share his music online. This can give great reach and scale when you consider the average person on facebook has 130 friends.

U2 did something similar here and so too did Wembley Stadium here.