Does your pillow have a best before date?

If you make pillows, how do you get more people to buy them, or how do you get your current customers to buy more often?

If you're Tontine, an Australian manufacturer and wholesaler of bedding accessories, you tell them about all the nasty things that develop on a pillow over time. Then you give them a solution.

You put a best before date on your pillows so people know when it's time to get a new one. Brilliant.

You can watch their ads here.