Video case study of Nike's 'Write the Future' facebook campaign

One thing I always ask of brands when they want me to like them on facebook is, "Give me a reason".

Think about this.

The average number of friends a person has on facebook is 150. If you want each person to take your message and share it with their friends, who they share their daily lives and photos with, you better give them a very good reason.

I have only seen a few brands do a good job at this. Porsche did here, U2 here, KLM here, Head Tennis here and of course Nike with their 'Write the Future' ad that launched on facebook first.

Ricky Engelberg (Director of Digital Sport at Nike) said, "We made this gorgeous masterpiece of a three minute film, and made sure the first people that could see it, were fans of Nike football on facebook".

Nike showed the ad to their fans two days before it broke on tv or anywhere else. That's a very strong reason for me to like them and share them with my friends.

When Nike says, "The like button is the most valuable thing on the entire internet", you can see just how much value they put on facebook and their fans.