facebook insights guide

facebook popped in to the O2 office last week to do do a half day session with us. It's part of the digital sessions I'm running for the company.

Each quarter I arrange for a company to come in and run a session with us. They cover the basics like what they do, how they are impacting and changing marketing, what this means for O2 and what they see coming down the line.

My view is that in Dublin we're surrounded by some of the biggest digital companies in the world like Google, facebook, Microsoft and LinkedIn. I think it would be a pity not to tap into this and learn from these companies so that we can do things better.

Back in March we headed down to Google's offices on Barrow Street. For this latest session, facebook came to us.

One of the things we went through was facebook insights. They updated this guide not so long ago. If you look after facebook advertising, this is a very useful guide to help you understand how you're campaign is performing.